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About the Role

The China Channel Sales Manager will lead and develop Bio-Techne’s dealer and distributor network nationwide to achieve commercial excellence across our full product portfolio. This role will be in driving revenue growth, optimizing channel strategy, strengthening distributor partnerships, and expanding new market opportunities within China’s rapidly growing life-science and biopharma ecosystem.

Key Responsibilities

1. Channel Strategy Development

• Design and execute integrated channel strategies across all product lines in Bio-techne portfolio to maximize market coverage, accelerate growth, and achieve sustainable sales performance.

• Identify opportunities for channel expansion, segmentation, and optimization — particularly in key life-science clusters and emerging biotech hubs.

• Align channel strategies with Bio-Techne’s national commercial goals and China growth priorities, ensuring strong market positioning and long-term competitiveness.

2. Dealer and Distributor Management

• Build and maintain high-performing relationships with dealers and distributors, providing commercial guidance, technical support, and product training to enhance sales capability and customer engagement.

• Implement performance management frameworks and joint business plans to strengthen partner accountability and drive measurable growth outcomes.

• Monitor and evaluate distributor performance using defined KPIs; provide data-driven insights, market feedback, and actionable recommendations to improve productivity and channel effectiveness.

3. New Channel and Market Development

• Identify and evaluate new channel opportunities — including specialized life-science distributors, e-commerce platforms, and strategic collaborations — to broaden market reach and accelerate business development in broader region and various industry/vertical coverage.

• Develop and execute onboarding plans for new partners to ensure full alignment with Bio-Techne’s commercial standards, compliance policies, and brand integrity.

• Explore new business opportunities in emerging market segments such as cell & gene therapy, target-protein discovery, and translational research.

• Collaborate closely with cross-functional teams (Sales, Marketing, Product Management, and Operations) to ensure effective execution of channel development initiatives and seamless market integration.

Qualifications & Experience

• Education: Bachelor’s degree or above in Life Sciences, Biotechnology, Biochemistry, or a related field. 

• 10+ years of sales or channel management experience in life-science, biopharma, or analytical instrument industry.

• Proven success in managing dealer and distributor networks with demonstrated revenue growth and market expansion achievements.

• Strong understanding of China’s life-science market landscape, including academic, biotech, and biopharma customer segments.

Skills & Competencies

• Strategic thinking with strong business acumen and data-driven decision-making capability.

• Excellent relationship-building, communication, and negotiation skills.

• Ability to manage complex stakeholder environments and align cross-functional priorities.

• Strong self-motivation, results orientation, and ability to work effectively in a fast-paced, matrix organization.

• Fluency in English and Mandarin

Job Summary

Responsible for expanding and managing Bio-Techne’s life science product portfolio across designated territories and markets (e.g., Biopharma, Academic, Government), and building and maintaining long-term relationships with key and strategic accounts. Deeply understand customer needs and market trends to drive revenue growth, increase market share, and develop high-value partnerships that contribute to business strategy and sales targets.

Key Responsibilities

• Develop and execute tailored sales strategies and business plans for assigned key and strategic accounts

• Establish and maintain trusted relationships with key customers and executive decision-makers

• Proactively engage with new and existing customers through face-to-face meetings, phone, email, and digital channels to drive sales growth

• Deliver technical and scientific presentations and provide consulting on Bio-Techne’s products and solutions

• Collaborate closely with internal teams including sales, marketing, and technical support to develop customized solutions and coordinate joint events

• Analyze customer and market data to identify priority accounts and focus sales efforts effectively

• Identify new business opportunities through cross-selling and upselling

• Represent Bio-Techne at industry events and conferences to build network and enhance brand presence

• Forecast and report account revenue and sales performance

• Monitor market trends and competitor activities to support strategic decision-making

Qualifications

• Bachelor’s degree or higher in Life Sciences, Molecular Biology, Biotechnology, or related fields (Master’s or MBA preferred)

• Over 5 years of account management, sales, or strategic planning experience in life sciences or biotech sectors with rich experiences and proven track record in reagents and capital instruments.

• Customer-centric mindset with strong relationship-building and influencing skills

• Solid scientific and technical knowledge with the ability to effectively communicate complex concepts

• Proven teamwork and leadership capabilities across cross-functional teams

• Data-driven analytical skills and strategic thinking

• Results-oriented with strong motivation to meet and exceed targets

• Experience in negotiating and presenting to senior executives is a plus

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